The “FEEL HOME” Staging Philosophy
Hudson
Valley Staging believes that successful staging is the art
of using marketing and decorating techniques to create an
environment that buyers can aspire to. “If I buy this
house, I can live like this.” At Hudson Valley Staging we
use the art of “positioning” to create several “emotional
connection points” throughout the home so that when a buyer
steps into the house they “feel home.” This is it. This is
the one. What does feeling home look like? For Hudson
Valley Staging it’s a combination of eight things we analyze
in each room in order to create a lasting impression for the
homebuyer:
1.
First Impressions
– Room by room we will walk through and take note of our
first impressions. What grabs us, what glares at us, and
what gives to us a feeling of home?
2. Eliminating
Clutter – We will start packing things away in order to
create a more open and spacious feel. People buy square
footage.
3. Emphasizing the
Positives and Downplaying the Negatives – Finding the
natural focal points, we will emphasize what we love about
the room and hide or detract from the negative aspects.
4. Lighten Up –
Focusing on lighting and color, we make each room into a
bright, warm, and inviting space that buyers can respond to.
5. Home Buyers Appeal
– In order for a buyer to feel at home, they need not be
reminded of this being someone else’s home. We’ll therefore
“de-personalize” the space while retaining its warmth.
6. Odors/Cleaning/Repairs –
The “dirty work” is sometimes overlooked because you’ve
lived here for so long. Let’s get rid of the buyers’ mental
“repair list” by doing it ourselves.
7. Modernizing – We
will update the style so the buyers feel they are getting
the latest and greatest.
8. Emotional
Connection Points – We want to create the “WOW” factor. This is a
huge focus for our strategy. We build these connection
points so the buyers subconsciously desire this house.
Notice – The
term “Staging” is NOT a federally registered trademark and is
commonly used in the industry to describe the practice of
preparing homes for sale.
|
